About Arthur Coddington


Arthur Coddington, a speaker and author, is a 16-time world champion athlete in Frisbee Freestyle. His champion perspective helps community and business leaders reinvent the way they achieve their goals. Featured on ESPN, Eurosport and Fox Sports, Arthur offers a unique view on success informed by twenty years at the top of his sport. Beyond the playing field, Arthur has earned a psychology degree from Princeton University, led the iconic Frisbee, Hacky Sack and Hula Hoop brands and directed Craigslist Foundation’s technology initiatives.

Photo by Jessica Ladoe

The Agile Professional Life

Greatness is about many things. One of the most important pieces is agility. Being honest about where you are now, being aware of what the next step should be, and being willing to make honest, aware course corrections often enough to reach beyond expectations.

In many ways, my life has been about strengthening and using my agility.

I had no ambitions in brand management or marketing, but using agility led me to be entrusted with two iconic businesses: Frisbee and Hacky Sack. My passion for the products allowed me to craft compelling visions for each brand and gave me incentive to expand my business skills. I embraced reinvention to save Hacky Sack (and double sales) by redesigning the entire product line in only a few months.

A few years later, I harnessed corporate technology know-how and a passion for contributing to the social good into a position with Craigslist Foundation. There, I discovered and cultivated the distinctiveness I offer as an introverted leader to earn the role of Director of Online Programs.

Now I build on those experiences. I use my ability to synthesize ideas, to blend creativity with business goals and to lead from individual strengths toward unleashing the greatness of leaders. Your greatness.

The Balance of Humility and Ego

It feels arrogant to say I’ve achieved greatness, but I guess it’s true. I have won the world championships 16 times, setting and tying numerous competition records along the way. In parallel, I contributed behind the scenes to the growth and governance of my sport.

Humility is a value I hold dear, and the paradox is my achievements sprang not from humble goals but from aiming for greatness. And yet as I experienced it, I was just being me. Working hard at huge goals and living my life.

I’ve learned a lot of lessons about peak performance, resilience and innovation. As a coach, mentor and trainer I get to share them with others seeking greatness in their own lives.

The balance of humility and ego is an important lesson. Get too humble and we sell ourselves short. Let ego take over and we become less agile. We rest on our laurels and strangle innovation, blind to where we are and what’s needed. When we find that balance, we can move past those stumbling blocks.

The Champion in Us

Greatness happens in an infinite number of ways, including the one you have in mind.

It’s time to make this happen.

Feeling like you want more satisfaction in your work? Want an ally as you attack a new, huge, scary goal? Let me know.

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